Odell makes good beer. Not many people who argue that point. The most frustrating and disappointing part of Odell's beers are their price point. Great beers aren't cheap to make, just look at the price tags on Dogfish Head and Russian River bottles. Actually, neither Dogfish or Russian River are available every where so not everyone may be aware of this, but it does bring up yet another point... Great beer is in great demand. $20 a bottle isn't unheard for a bottle of wine, in fact it's even considered a bargain in most circles. For beer however, $20 is a steep barrier to entry for most people. Some of Odell's more premium beers top out at $25 for a 750 at my local liquor store. Honestly, that's a little too premium for me. I'd love to try those beers but I can't commit at that price. This bottle of Deconstruction Golden Ale (which is a more modest $12 or $15 depending on your retailer) has just convinced me I need to save up for Odells highest tier of ales.